Learn SEO: The Basics

So if you’ve just made your own website or you are thinking about making one, you’ve probably heard this term SEO (search engine optimisation) floating around. You may not know it at all, or you may have a vague idea, but it still may seem very confusing to you.

Here in this article, we’re going to show you what SEO is, and how you can understand the basics to help you learn SEO.

What Is SEO?

SEO stands for, Search Engine Optimisation. So, what does that mean? It means Google has certain ways of determining what to rank your page. Every single webpage on the internet has used SEO, it’s just a matter if your page is ranked 1 or 10,001.

How Does It Work?

What Google does is send out spider bots on the web that “crawl” the web, quite literally. These are little programs that go out to websites once every few weeks to determine how often and consistent you are updating your content, and the value of it. By doing this, Google can see different things such as keyword analysis, Heading 1 titles, meta tags and other ways of detecting what it should rank your page.

What Search Engines Want To See With SEO:

If you want to learn SEO, it’s probably a good idea to know what the Search Engines want to see. We’re going to cover the basics so you know what to optimise your site for to get the best rankings you can.

Quality Content: Search Engines are looking for high quality content with valuable and reliable information.

Consistency: Some don’t mention this, but it’s a big factor. If you’re consistent as well as creating great content, Google will reward you for this.

Keyword Ranking: Your keyword ranking is determined by its competition. The more competition a keyword has, the harder it will be to rank. The less competition, the more you can stand out from the crowd.

What Search Engines Don’t Want To See With SEO

Copied Content: To some degree you can have similar content, but if your page is just full of copied and pasted information, it’s going to give the credit to the original source of information.

Inconsistency: If you only post once every 3 months, you’re probably not going to rank high on google anytime soon. It’s said that you need to post once a week to help Google see that you are a reliable and consistent source of quality information

Keyword Overuse: Back in the early 2000’s, people used to exploit Google by throwing keywords all over their site. Google thought the more was better. Now Google is much more advanced, it can tell by how your keyword is placed, by how you place your keyword and which keyword you use.

Finding Your Niche

If you want to learn SEO, finding your niche and the right niche is very important. If there’s one basic pieces of advice when it comes to getting high ranks, it’s to be the best in your field. Your niche depends on a few factors. What keyword you are using. How popular that keyword is and how good the content and quality is using the keyword on your website.

The more competition your niche has, the harder it will be to stand out among the crowd. The more unique your niche is, the easier it will be to dominate that industry.

Using Social Media And Backlinks To Rank In Google

If you want to learn SEO, one of the most important things to learn is the importance of Social Media and Back Linking. Think of Google like this. It sees your website as the middle of a spider web. The more backlinks and links from social media you get, the bigger your web gets. Google wants to see a nice beautiful web that spreads out far on the internet by connecting high quality sites and social media to your webpage.

Social Media is one of those “webs”. Google also determines what a good page is by how much it is shared on Social Media. This tells Google that your page is a high quality site because other people like it and want to see it. The More it’s shared the more Google will reward you for it. It can also be one form of Social Media (Facebook) or many.


Backlinks may sound complicated, but they’re easier than you think if you want to learn SEO. A back link is simply when another site links to your website. All backlinks are, are referrals from another place on the internet to your website. An example could be Social Media, or it could be a page of yours was in someone else’s blog which linked to your page. The higher the quality of a back link, the higher Google will rank you.

Quality of backlinks is determined by where your backlinks are coming from. If you get backlinks from another blog or domain that doesn’t rank high, it will help a little, not much. If you get a referral from CNN, or NBC, that’s a better back link because more people are going to that site and it’s a higher quality website.

How Long Does It Take To Rank High In Google?

So if you’ve just read this and you’re starting to understand the concept, you may ask yourself “How long will it take to rank high in Google?” Fair question. Depending on your keyword analysis, competition and quality of your site is, will also determine how fast you can rank. If you started in a new niche and you have great content and backlinks, you could make it to the top of Google within weeks to months. This is very unlikely though.

Unless you’re very good with SEO and you know exactly what to do, it’s going to be hard to get to the top of a search result fast. For most pages that are at the top of a Google search, it often took them years of consistent hard work on their site. Don’t let this discourage you though, it’s not meant to be easy.

You Made It!

So that’s it! The concept of SEO is very simple, but to put it into practice and be quite hard. These are the core principles and foundations of SEO. If you still wanted to learn more about SEO, you will need to learn more about the technical side. This includes how to use metadata to increase your rankings, which keywords and a bunch of other factors. But you did great! If you wanted to get more serious about this topic, head over to moz.com. They’re great and they will walk you through the more advanced levels of SEO.