SEOGB

Web Marketing - Achieving Sales From Your Real Estate Website

Web Marketing is simply making your site work for you and is one of the key areas of our expertise. Properly marketed, a website experiences a high volume of targeted traffic, which will ultimately translate into sales.

Web Marketing is a combination of keyword analysis & Search Engine Optimisation, link exchanges and banner advertising, direct e-mail campaigns, newsletters, content management and more.

Having your web site come up in the top 10 of a few search engines is a goal that everybody should be aspiring to, and the practice of tuning your site for this eventuality is called optimisation.

We also advise about all other aspects of promotion such as Pay per Click campaigns, direct e-mail campaigns, Internet advertising, newsletters and interactive content.

SEOGB offers web marketing and search engine optimisation services that will help increase the number of visitors to your web site and thus increase the revenue your site earns for you.

Pay per Click Campaigns

Most Search Engines today are offering Pay per Click & sponsored links. Companies such as Yahoo (formerly Overture) & Google allow webmasters the chance to purchase placement in an auction system.

However it can also be a very expensive exercise and if you are not careful in selecting the right keywords it may lead to traffic (traffic=cost), without any results.

SEOGB has several plans for managing bidding accounts and finding the keywords that provides the highest return on investment to bid on. PPC can be a very rewarding way of getting guaranteed traffic to your website.

Repeat Visitors - Building Relationships

One must always be aware of the patterns and behavior of the target market.For home buyers to contact a real estate company they have found online it may take several visits before they make the initial contact. It is therefore important to create information pages that are of interest to your target market. This can include:

• Local area information
• Useful telephone numbers
• Buyers / Sellers Guide
• Investment Opportunities / New Developments
• Links to other (non real estate) websites

Newsletters

Newsletters are a very cost effective way of getting in contact and staying in touch with your prospective clients.  It also allows you to send monthly mail shots about new property developments in your area and bargain deals.

Return on Investment

As with any other form of marketing Return Of Investment is of the utmost importance.

For estate agents we use the following module.

Y= (Visitors x Enquiries x Viewings)

For example, if you need on average 5 viewings to make a sale, 10 enquiries to make 1 viewing and 25 visitors to have 1 enquiry we need 1250 visitors (Y) to achieve 1 sale.

Contact us today to discuss how we can help you to achieve the only thing that matters: SALES!