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SEO - Putting Your Real Estate Web Site On Top Of Search Engines
 Search Engine Optimisation (SEO) is the term given to the process of identifying the most popular keyword & phases searched for by your target audience and then writing your site in such a way that you will be found under those key phrases on all major search engines.
Even when satisfactory rankings have been achieved it is necessary to continually monitor rankings, demographics and trends within your target audience.
This is how we can identify areas that may need improvement or changes to produce greater results. By considering the target audience and desired results from the design conception to the finished website, we ensure your website will be ranked high by search engine for the identified keywords and phrases, thereby driving relevant traffic to your site.
Key Phrase research
Before optimizing your web pages for high rankings, we will need to define key phrases. On one hand, they must get you the maximum of visitors, but on the other, they must be moderately competitive.
We research the appropriate keywords phrases for your market place and determine which of all the key phrases relevant to your site people actually search for. We also research the online competition for the same key phrases to see where your site has the highest chances to be listed quickly and effectively.
No one can guarantee you the number 1 position on a search engine, especially in a crowded marketplace; however we constantly look to improve your rankings wherever possible.
Other factors influencing high rankings on search engines
Link Popularity is one of the main ingredients of success for achieving higher Search Engine Rankings especially in competitive market places. The reason for this is that many Search Engines now factor link popularity into their page ranking equations.
Link Popularity can be achieved by banner advertising, directory listings and link exchanges. SEO GB can advise you on where to place your banners and manage your reciprocal links.
To summarise SEOGB offers search engine optimisation services that will help increase the number of visitors to your web site and thus increase the revenue your site earns for you.
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SEO Tips:
One of the first SEO techniques everyone learns is that the selected search terms must be included in the page title, meta description and, optionally, in the meta keywords tags.
Most search engine spiders ignore terms in the title, meta description and meta keywords tags if they are not also found in the body.
Here are seven search engine optimisation tips you can use:
- Make sure that your targeted search terms are in the body text and/or image alt tags on the page.
- Build your title using your top tow to six search terms. should have a unique title.
- Expand on your title to create the meta description tag content.
- Make sure that your targeted search terms are in the body text and/or image alt tags on the page.
- Some consider it optional, however, it's not a bad idea to create your meta keywords tag content by copying the important search terms from the meta description tag and separating each term with a comma.
- Use your important key phrases in text links to your pages.
- Get professional help.
Search engine optimisation and tuning is not so technical you can't do it yourself. But there is a lot more to know than these seven search engine optimization tips, and you have more important things to do with your time and a trained professional will ultimately be faster and provides a higher return on investment. |
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