If you are a business owner you may be wondering how much money should be budgeted each month for an SEO firm to get your website visible online which could lead to better traffic number and increased sales numbers. Giving a direct answer to that question is not an exact science and will involve you to take into account several key factors.
How much should your SEO budget be?
In no particular order, here are some things to consider when determining a budget for search engine optimization. Get a baseline figure to see where your website currently ranks when it comes to popular search engines. SEO companies want to help your website increase in integrity with an online reputation that will allow it to grow as a business that search engines like Google and Yahoo will recognize as relevant and ideal when people search for your specific products or services you are selling.
Getting to the first page of search engines like Google or Yahoo is not going to be simple for any SEO company, especially if you are nowhere near that position now. There is going to be a lot of work involved in this process, and SEO firms are going to have to charge you accordingly for each specific situation. No one company is going to be alike in this aspect, therefore you are going to have to take into account just how much campaigning you have done for your business already.
If you are a well-established online business then you may not have to spend as much money on things like product launching, reviewing of web content designing and social media book markings. If however, you are a relatively new online company than you will have to take into account that all these things must be done in order to get your website established and recognized and this is going to take a steeper budget because a reputable SEO firm will want to build a solid foundation for your company using the best marketing tools available.
Another thing to take into account when setting your SEO budget is going to be what goals you have for your company in the future. Planning for a budget ahead of time is very important to a company’s success, especially for online businesses. You want to keep in mind that you are going to be investing in your business’ future, so the money you are working with will have to be used wisely. You don’t want to invest in a long-term project if you are demanding immediate results.
If you are already established you may want to set your monthly budget around 3-5% of your total company revenue. You can also consult with an SEO firm and see what options they have available for you to try on a trial basis so that you can see some results in a short period of time.
To wrap it all, it’s prudent to keep in mind when you are planning your SEO budget for your business’ online website that this is probably going to be a monthly expense. It is one thing to get recognition and gain ground on your competition during the first couple of months of your SEO campaign. It is, however, going to be a different story for you to maintain your overall success over a long period of time. In order to get that steady top ten ranking for your website on the most common search engines around you will need to continue to improve the content, information, and product updates on your website.